Get to know the team behind your social media strategy
We’re here to help you show up well—for the people who matter most.
We’re a social media management company based in Knoxville, TN, working with churches and small businesses across the U.S. who want their online presence to feel a little more… human.
Not robotic.
Not salesy.
Not like someone tried to turn your mission into a marketing funnel.
Just honest, consistent content that builds trust, sparks connection, and reflects who you really are.
We believe the internet doesn’t need more noise—it needs more goodness. More organizations that care deeply, serve generously, and show up with integrity.
And we think social media can be part of that. When it’s done right.
Meet the Humans Behind the Posts
Amy Cole Sullins
Founder / Lead Strategist
There’s a crowd standing outside the walls of a church…while you’re sitting inside, they’re gathering there.
So many churches use social media and websites to speak to their congregants, but what if we change the way we use these crowded spaces?
Hi, I’m Amy Sullins, I’m a photographer, social media strategist, a marketer, and also a pastor’s wife and I’ve created the perfect solution for this crowd to know more about the Savior of the World.
My husband and I have served in full time ministry for over 20 years. The one thing we’ve noticed is churches struggle reaching the unchurched through social media and branding.
Upcrowd.Social is a social media and communications agency that helps churches make Heaven crowded.
We take what your church is doing and share it with the crowd on social media to help reach people with the gospel of Jesus Christ. We are here to create a strategy for your church through social media, graphic design, marketing, website design, and so much more.
We are excited to bring the crowd to you! Let’s make Heaven crowded together! Let’s create your Upcrowd.
Josh Sullins
COO / Communications Director
When people describe Josh, they say words like passionate, a thinker, a researcher, and a slow-to-speak, but full-of-wisdom man.
Josh has been a Worship and Executive Pastor in churches for 28 years. With his degree in Organizational Leadership and a Masters in Social Media and Digital Communication, he is the perfect fit for this business along side his wife.
Josh serves as Worship and Digital Communications Pastor at Salem Baptist Church in Knoxville, Tennessee.
Josh brings a wealth of knowledge to the table and serves the Upcrowd clients behind the scenes. You will see Josh in the administrative role, along with our education YouTube videos, and consulting in one-on-one mentoring sessions.
Josh would love to chat with you about how social media can change the face of your church!
Rebeckah Sullins
Social Media Manager
Rebeckah Sullins brings a unique blend of creativity, strategy, and technical expertise to the Upcrowd team. With a degree in Computer Science from Berry College and currently pursuing her MBA in Marketing at Bryan College, Beckah bridges the gap between data-driven decision-making and compelling digital storytelling.
Her passion for authentic engagement and community-building sets her apart, and her heart for ministry fuels every piece of content she creates.
Beckah believes social media should do more than just make noise, it should make a difference. With a strong background in tech, design, and strategy, she brings modern marketing to life in ways that are meaningful, effective, and gospel-centered.
The daughter of Josh and Amy Sullins, founders of Upcrowd Social, Beckah is proud to serve alongside her family and is excited to continue growing brands that reflect purpose and bring others closer to Jesus.
Grace Lawson
Marketing Manager
Grace Lawson brings a fresh and dynamic perspective to the Upcrowd team as our Marketing Manager. A proud graduate of the University of Tennessee with a degree in Business Marketing, Grace is passionate about helping businesses grow with intentional digital strategy.
Her approach to marketing is rooted in both modern-day insight and relational depth. Grace believes social media should do more than just promote — it should connect, tell a story, and point people to something greater. That’s why she’s committed to building brands with purpose and influence, always keeping the end goal in mind: to reflect Christ in every post and interaction.
We’re excited to have her on our team — and even more excited for the impact she’ll have on the clients she serves.
Grace is ready to help you build a strategy that works, grows, and glorifies. Let’s create your Upcrowd!
Meet the Upcrowd Advisors
Jacob Garland
Business Advisor
A collaborative and pragmatic leader that empowers smart people to build great products. Jake has broad experience across all facets of software development and is currently the CTO at Pointivo.
Jeremy Fortenberry
Worship and Communication Advisor
The Worship Pastor at Summer Grove Baptist in Shreveport, LA, Jeremy is invaluable to the Upcrowd team and family. He’s taken his church through step by step with the Upcrowd approach and watched as their online presence thrives. Jeremy is a pivotal part of the Upcrowd family and loves to share Jesus in his everyday life.
Jess Freeman
Lead Web Designer
Jess Freeman, the creative force behind Jess Creatives. She is passionate about transforming organizations into unique and vibrant online entities. We take what your church is doing and make it accessible on the internet to help reach people with the gospel.
Dr. Adina Scruggs
Church Marketing Advisor
Dr. Adina Scruggs holds a Doctorate in Business Administration (D.B.A.) in Marketing, an MBA in Marketing and a bachelor’s degree in Business Administration. Dr. Scruggs is a professor of business at Bryan College in Dayton, Tennessee. Before her teaching career, she served as a church administrator for over 10 years.
Aaron Freeman
Live Production Advisor
The Technical Director at North Point Community Church in Alpharetta, GA. With 10+ years of experience in church production, he is skilled at helping churches fine-tune their production needs.
Tim Magill
Worship and Communication Advisor
The Worship Pastor at Millington First Baptist Church in Millington, Tennessee, Tim is invaluable to the Upcrowd team and family. He’s taken his church through step by step with the Upcrowd approach and watched as their online presence thrives. Tim is a pivotal part of the Upcrowd family and loves to share Jesus in his everyday life.
Kory Van Matre
Worship and Communication Advisor
The Worship Pastor at Wallace-Knox in Knoxville, Tennessee, Kory is an asset to the local church through worship leading and graphic designs and communication. Kory understands how important it is to create an online and social media following to tell others about Jesus.
Art Wellborn
Worship and Communication Advisor
The Worship Pastor at First Woodway in Woodway, Texas. Art is an asset to the local church through worship leading and communication. Art understands how important it is to create an online and social media following to tell others about Jesus.